How to Take Your Email Marketing to the Next Level

In reality, the majority of leads aren't ready to buy at the very first moment they come in contact with your brand. Because buying cycles differ between companies, sectors and products, lead nurturing plays a vital role in the digital world. Email marketing has proven to be among the most effective and cost-effective methods to nurture leads. To have an efficient email marketing program it is important that you utilize automation at its maximum potential. When you implement and understand email best practices, you'll be able to increase and enhance your email strategy. This can result in results that are clear to your company. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing system, segmenting and nurturing your leads with email workflows is a huge driver to build relationships and move leads down the funnel. To get your client to complete purchases, you must to keep them in your mind. That means that you need to get noticed by potential customers multiple times. Marketers have reported an increase of 760% in the revenue generated by segmented campaigns. Segmentation allows you to personalize campaigns by obtaining information about individuals who have expressed desire for your product or services. How 5 How 3

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